To enhance the daily lives of all UAE residents through the delivery of locally tailored retail centres that represent the values, pride and diversity of each community.
To imagine, create and deliver integrated property solutions for all communities across the UAE.
The retail centres are designed to be the focal point of the community, a place of choice where residents can meet. The community centres are anchored by a supermarket concept, which in turn drives footfall to the supporting F&B, services and line retail offerings.
Our corporate values are built upon six pillars that support our vision, shape our culture and reflect what is important to us as an organization: