July 10, 2018
This Ramadan, Souq Extra created a campaign to #ShareTheLove in collaboration with Emirates Red Crescent.
Customers were encouraged to donate a can of food, and in return got a chance to spin the wheel to win an instant gift. Everyone was a winner.
The campaign ran for 2 weekends and collected a total of 3,698 cans!
The cans were donated to Emirates Red Crescent who in turn will share the love with the needy across the Middle East region.
A big ‘thank-you’ to everyone who generously donated and took part.